About us

We believe that every step you take should be a statement of your unique style and personality. We're not just about socks; we're about celebrating the little details that make you stand out in a crowd.

From eye-catching patterns to vibrant colors, each pair of Maison Pablo socks is thoughtfully designed to elevate your style and make a statement wherever you go. Whether you're stepping into the boardroom, hitting the streets, or the tennis court, our socks are here to add that extra spark to your day.

At Maison Pablo, socks are not just an afterthought; they’re a conversation starter, a confidence booster, and a way to turn even the simplest look into something powerful. With this vision, we are on a mission to infuse everyday fashion with color, creativity, and a touch of the unexpected.

Meet the Founder

Maison Pablo was born from a lifelong love for fashion and the belief that even the smallest details can make the boldest statements. Its founder, Rebecca Hunter Sundvall, has always been drawn to color, creativity, and the power of self-expression—right down to the perfect pair of socks.

Rebecca has spent the past nine years working in Marketing for some of Europe’s fastest-growing startups and scaleups within tech, design and FMCG. This experience in high-growth, disruptive industries has shaped a deep understanding of building something that truly stands out.

Earlier in her career, Rebecca founded a business in the sports and wellness industry, gaining firsthand experience in entrepreneurship and the challenges of scaling a brand.

Originally from Stockholm, Rebecca has lived in Shanghai, Amsterdam, and now London, bringing a global perspective to Maison Pablo’s aesthetic and ethos. Operating from London, the brand is all about bold, colourful statement socks for those who want to add that extra spark to their outfits. Maison Pablo celebrates individuality, playfulness, and the joy of standing out—one vibrant step at a time.