Maison Pablo Launches: The Playful Glitter Sock Brand Redefining Everyday Style

London, February 2025 – Maison Pablo, a London-based brand, is launching a bold new range of playful, glitter socks designed to add instant personality to any outfit. Whether you’re striding through city streets or making moves in the boardroom, these statement socks are made for women who want to stand out.

Unlike traditional glitter socks that often feel scratchy and uncomfortable, Maison Pablo’s designs prioritise both style and comfort. Made from a high-quality cotton blend, these socks are soft enough to wear all day while delivering the perfect touch of shimmer.

Launching with a small but carefully curated collection, Maison Pablo plans to continuously drop new designs, with the ultimate goal of becoming the go-to brand for beautiful, bold socks.

“I wanted to create a product that could elevate even the simplest outfit,” says Rebecca Hunter Sundvall, Founder of Maison Pablo. “Socks are often overlooked, but the right pair can completely change your look and how you feel.”

The Founder’s Story: A Year of Two Births

Maison Pablo isn’t just a brand launch—it’s the realisation of a long-held dream for founder Rebecca Hunter Sundvall.

With nearly a decade of experience in marketing and growth, Rebecca has worked with some of Europe’s fastest-growing startups in tech, FMCG, and design, helping them scale through marketing strategies. But her entrepreneurial journey started even earlier—her first venture was in the sports and wellness tech space, solidifying her passion for building brands.

Her love for fashion led her to study fashion management, and after living in Stockholm, Shanghai, and Amsterdam, she now calls London home.

Rebecca initially started Maison Pablo as a side project, but soon took the leap to work on it full-time. Right after she started working on the brand, she found out she was pregnant. In a poetic twist, all of Maison Pablo’s stock was delivered to her London apartment the same day she went into the hospital to give birth to her first son.

Now, just one month later, she’s launching her brand while caring for a newborn. “2025 is the birth of both my babies.” she says.

Maison Pablo is more than just a sock brand—it’s a statement. Playful, stylish, and made for women who want to add a little extra sparkle to their step.

About Maison Pablo

Maison Pablo is a London-based sock brand creating playful, glittery statement socks that are as comfortable as they are stylish. Designed for women who want to stand out, Maison Pablo’s collections are continuously expanding with new drops.

For more information, visit www.MaisonPablo.com or contact Rebecca Hunter Sundvall.

Press photos here.

Press Contact:
Rebecca Hunter Sundvall
rebecca@maisonpablo.com
Maison Pablo